UNIVERSITY OF DENVER: BRAND MANAGEMENT + EVENT MARKETING

As Associate Director of Creative Services and Web Development at the University of Denver, I led the creative vision for all marketing and communications activities for the Advancement division. Designing for an audience of alumni, donors and community members, I established brand identities for events and fundraising campaigns, creating print, digital and video assets.

In the Fall of 2022, the University launched a campus wide rebrand. I established division-specific style guides for the Advancement team and led the creative direction for Homecoming which was the first major public facing event for the institution after rolling out a new identity. With a new mark and more vibrant primary color, it was important for this week of celebration to still feel familiar to the DU community. To achieve this, I blended old with new, pulling inspiration from the Denver city flag and archived yearbook images.