The University of Denver’s 2022 Homecoming was the first major public facing event for the institution after rolling out a campus wide rebrand. With a new mark and more vibrant primary crimson color, it was important for this week of celebration to still feel familiar to the DU community. To achieve this, I blended old with new, pulling inspiration from the Denver city flag and archived images. 

Because Homecoming is a student, alumni and community facing event, our team worked closely with fellow campus communicators to achieve visual cohesion across audiences by creating toolkits with customizable assets for partners to utilize.